I was there in October 2015 for the first time since it was fully opened. Previously I was there when only the first part of the Circus area opened. I think the area is very well themed. Actually the land is quite beautiful. I had two breakfasts at Beauty & the Beast and thoroughly enjoyed the ambiance of the castle & the meals/service. Mermaids queue was one of the best queues Disney has. The ride itself was better than I expected, primarily because there was so much hate in the postings I read on various sites, so it exceeded my expectations. I thought Mermaid was entertaining and I enjoyed it. I also enjoyed 7 Dwarfs, especially the dark scene. And, it's cool to ride in the evening. But the attraction is way too short. It could have been great if it was two minutes longer and had three dark scenes instead of one. Great landscaping. Bottom line, though, its only an average D ticket at best. If I would have experienced NFL before Hogsmeade & Diagon, I would have rated the area higher, but it really pales in comparison to those two HP lands. NFL is not even in the same ballpark. Where it really fails, is that short of the two rides, there's really nothing else to see or do in the area. It's kind of just like a walk through, and I didn't feel immersed like I do at Diagon/Hogsmeade. It's pretty but there's little substance. It lacks live entertainment also. Short of going on the rides, I spent very little time in the area. Yes, the word "underwhelming", just jumps out as a one word description. I also think it needs more lighting in the evening. It's so dark, Knockturn Alley dark without the HP ambiance or mood, it's kind of like a dreary back alley in the night. And, what really amazed me, is that it didn't seem to get much foot traffic. The old area of Fantasyland was shoulder to shoulder, but there was only a smattering of people on the NFL walkways. And, in the evening, it was almost deserted. We spent 7 days in the Magic Kingdom, of our 2 week vacation, so we did get a pretty representative sample. So I'll leave you with a rating. Diagon gets a 10+, Hogsmeade gets a 10. I'd give NFL a 5 or 6. Not really close at all.