Apple did want to be at Disney Springs, but they wanted to have their location to *look* like a typical Apple Store and Disney Springs wanted to keep everything in the theme that they have set.
Epcot (General Discussion)
- Thread starter Brian G.
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- Jul 8, 2019
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Ehhhhh that hasn't stopped them building flagship locations in cities around the globe. I'd call that a convenient out.
Maybe the million-dollar model didn't impress them.
I mean, an Apple Store at Disney Springs would've been super popular, but it's also super unnecessary as there's stores at The Florida Mall and Mall at Millenia for much cheaper rent costs, but they're still extremely popular.
In the end, the store just would've been superfluous for Apple in Orlando, which already has two major Apple stores and the rent would've been too high.
- Feb 15, 2012
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I mean, that's how they've always been. Sure Kodak sponsored Legend of the Lion King and Journey into Imagination but they also were the sponsor and sole provider of film in the parks. Coke sponsored American Adventure and Great Movie Ride and was the only soft drink supplier. Hell, the latest sponsorship between Brawny/Hanes and LMA/RnR had them move to Brawny paper products and put signs in the restrooms.
Really I think the end of sponsorships at Disney parks is twofold:
1) Disney becoming a multifaceted conglomerate. Why should a company spend $30m over 10 years or whatever to the worlds largest entertainment company? "We're going to give Disney $50m just so they can buy more companies" is the look. Plus as you expand your footprint you start excluding sponsorships. GE dropped out because Disney bought ABC, which competed with their ownership of NBC at the time.
2) Advertising has totally changed. As Disney lost corporate sponsorships and advertising when companies switched to cheaper online advertising and more direct models. No longer do they have to spray advertising everywhere when they can spend targeted, strategic amounts.
For a park built on those sponsorships, well, you get 2005-20xx in the park.
When Apple builds in HISTORIC locations they preserve as much as possible. There's zero historic value at Disney Springs, it's a new build. I honestly doubt the talks got very far as they didn't probably see the value in the location and didn't want to play with Disney's stupid games.
- Jul 8, 2019
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That was my point. The interest was very one-sided, hence why I said until they (Disney) gave up.
- May 5, 2012
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That's a lot of PR speak for "we built a cafeteria".
"Leveraging large-scale typography" is the sort of phrase that should be used in internal communication, not public promotion.
- Feb 15, 2012
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- Feb 15, 2012
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- Jul 18, 2008
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I mean what was left?? 
It's so weird to still hear it called this incredible transformation when, when all is said and done, Epcot won't feel that much different than it was before.
We still haven't gotten & may never get:
Spaceship Earth: Our Shared Story
Mary Poppins
PLAY!
Wondrous China
Festival Pavilion
It's so weird to still hear it called this incredible transformation when, when all is said and done, Epcot won't feel that much different than it was before.We still haven't gotten & may never get:
Spaceship Earth: Our Shared Story
Mary Poppins
PLAY!
Wondrous China
Festival Pavilion
They've cancelled so much stuff and what they have started building is taking so astronomically long I just don't care anymore. NuEpcot is gonna end up as a Tomorrowland 2055-style mess that only serves to further bring into question the exact purpose and identity of the park.
The purpose and identity appears to be one of the world's largest festival centers in an effort to part your dollars from your wallet.
- Dec 14, 2020
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This. We can cry about the "identity" of our favorite theme park destination, but until Disney sees a meaningful drop in revenue per person (and attendance is increasing anyway), absolutely nothing will change. It's arguable that the identity of EPCOT (Epcot?) has been in crisis for decades and none of that really matters because it's the food and adult beverage park and that's enough attraction in and of itself. How long does the Food & Wine festival last every year now?
And the reality is that family of four is going to hear about that coaster with the cute smack talking raccoon and book a vacation anyway.
Disclaimer: I don't live in Florida so these are outside observations. I still like the park and visit every so often.
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