So my friends and I were debating over if Universal innovates their rides. I argued yes because some of their rides includes technology that are impressive to see in a theme park. Like Kuka arms from FJ or Gringotts, or their 3D Screens and their RVs.
They argued no because the technology they're using are similar to those existing before those rides were built. For example, Kuka arms used to make cars, and radio waves existed before any of these rides were built. They also argued that theaters and 3D existed before the screen rides at Universal therefore, making Universal non-innovative according to them.
I can see where they're coming from, but I still believe in my opinion.