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That Darn Marvel Contract – What Rights Does Universal and Disney Own

fryoj

Premium Member
May 19, 2013
3,254
Just a quick google search came across this:


Only 3 of the guardians. Drax not being in it could be telling as he probably counts as being in the avengers family. He may not be in the ride. Gamora is still in limbo in the movies, so that might be why she's not there.

As for the rest, maybe their origins are ambiguous enough to not fall into a contract family?
 

Nick

Staff member
Moderator
Sep 22, 2011
26,493
Orlando
Just a quick google search came across this:


Only 3 of the guardians. Drax not being in it could be telling as he probably counts as being in the avengers family. He may not be in the ride. Gamora is still in limbo in the movies, so that might be why she's not there.

As for the rest, maybe their origins are ambiguous enough to not fall into a contract family?
Feige has said that the theme park rides are outside the canon of the MCU anyway, so really there's no reason for Gamora not to be in the ride, imo... especially since she's in the poster art :lol:
 
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SeventyOne

V.I.P.
Jul 1, 2010
3,199
Orlando
Ads are allowed on network TV and other national broadcasts. In other words, this can be shown on primetime during The Bachelor on Channel 9, but not during the 6:00 news.

Ads are probably allowed on the internet in general, but the contract was written before anyone had heard of the World Wide Web, so we've already dived into speculation. Would they be allowed on, say, the Sentinel's page, since it mostly targets locals? I don't know. Lawyers would probably make a lot of money arguing both sides of that issue.

Billboards featuring the characters are probably a no-go around town. Too soon for those anyway, but that will be interesting to see.

As for the rest, maybe their origins are ambiguous enough to not fall into a contract family?
It's murky. IIRC Drax is pretty clearly an Avengers villain, original Groot might have been. But I don't think it matters--my interpretation is this prohibition applies to any Marvel character not being used in IoA. Disney might argue differently. but I don't think they would win.
 

Nick

Staff member
Moderator
Sep 22, 2011
26,493
Orlando
Ads are allowed on network TV and other national broadcasts. In other words, this can be shown on primetime during The Bachelor on Channel 9, but not during the 6:00 news.
So basically, no sweat off Disney's back there. They may release an ad that is sans characters so they can advertise to locals during the news, but they're going to get a much higher audience reach by advertising during something like The Bachelor, NBA Playoffs/Monday Night Football, etc. anyway.
 

Alicia

Premium Member
Jul 17, 2014
11,384
Orlando
Ads are allowed on network TV and other national broadcasts. In other words, this can be shown on primetime during The Bachelor on Channel 9, but not during the 6:00 news.
Now that you mentioned it I have only seen them during prime time programming, so probably national ads.
 
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SeventyOne

V.I.P.
Jul 1, 2010
3,199
Orlando
So basically, no sweat off Disney's back there. They may release an ad that is sans characters so they can advertise to locals during the news, but they're going to get a much higher audience reach by advertising during something like The Bachelor, NBA Playoffs/Monday Night Football, etc. anyway.
And probably even better results just putting it on YouTube and letting Twitter and sites like these spread the word for them.

Believe me, Nick, nothing makes me feel older than realizing this was drafted when I was in high school and being forced to add up all the ways the world has changed since then. In 1989, not being able to advertise in the Sentinel or the Atlanta Journal-Constitution was a huge deal. Now I doubt they'd spend the money if they could.

It's crazy but billboards are probably the biggest issue in 2022. Let's see if the characters pop up along 528.
 

Joe

aka TestTrack321
Staff member
Moderator
Feb 15, 2012
14,970
Pittsburgh, PA
And probably even better results just putting it on YouTube and letting Twitter and sites like these spread the word for them.

Believe me, Nick, nothing makes me feel older than realizing this was drafted when I was in high school and being forced to add up all the ways the world has changed since then. In 1989, not being able to advertise in the Sentinel or the Atlanta Journal-Constitution was a huge deal. Now I doubt they'd spend the money if they could.

It's crazy but billboards are probably the biggest issue in 2022. Let's see if the characters pop up along 528.
The national campaign focuses on characters and the spinning cars, then I bet they show the spinning coaster cars only (with the attraction logo) on billboards. That's my bet.
 
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Alicia

Premium Member
Jul 17, 2014
11,384
Orlando
The national campaign focuses on characters and the spinning cars, then I bet they show the spinning coaster cars only (with the attraction logo) on billboards. That's my bet.
With one of their simple “”clever”” phrases for the 50th campaign, like “Rock the Galaxy”. But no Guardians logo.
 

Nick

Staff member
Moderator
Sep 22, 2011
26,493
Orlando
With one of their simple “”clever”” phrases for the 50th campaign, like “Rock the Galaxy”. But no Guardians logo.
"Rock The Galaxy" has been on the construction walls since 2017 or so, so it only makes sense for them to use it, especially if they have to change their normal billboard strategy because of the contract stipulations.