Given the slate of gaming ventures with Disney involved alongside other partners; I can actively get why they are doing it (and it will generate a lot of buzz and excitement for it).
With Kingdom Hearts IV, FortNite X Disney, Indiana Jones & The Great Circle, EA's Iron Man, and 1942: The Rise of hydra--that is five major titles that make sense to have spotlights brought into form for the gaming division. And for Kingdom hearts IV & Fortnite, they'll be the easy crowd pleasers.