I'm sure someone has spent more time thinking about this than I have, but isn't part of what's happening here that monoculture is well and truly dead? When The Wizard of Oz was released
everyone was aware of it. It had an enormous breadth in addition to the depth that comes with generations of super fans.
We're not creating very many widely-known or widely-appreciated pieces of art anymore, which is why you see the three big companies that make crap go back to the same crap over and over again. It's hard to find an IP with the kind of reach Jurassic Park, Star Wars or Marvel has.
What we
do have are many properties that have significant depth. That's how you end up with video games making billions of dollars that are not widely known in the way Superman is. Those properties can, obviously, still be very successful theme park attractions but I think a couple things happen here:
- If you're unfamiliar with a property, it's easy to dismiss it without recognizing how popular it is with the people who love it
- If you're one of the people who loves a property like this, it can be easy to get defensive and claim the first person is living under a rock
I think in reality we're just looking at a new normal. There are extremely ubiquitous properties, like Pokemon, that do not have a significant theme park presence. But more and more, and you're seeing this at seasonal events, these parks are going to try to accumulate properties that have super fans who will shell out big money to eat themed food and buy merchandise.