State of USH - What's Next?

[Jerroddragon]

If Fallout Stays then I'm for sure investing in a a full cosplay as a Vault Dweller

 

[Viator]

Universal's seemingly about to prepare for another major film project on the lot. Unclear where it'd be, if it'd be Falls Lake again or somewhere else.

 

[Viator]

 

[Jerroddragon]

I’d love an option of just the studio tour if the studio tour no food/attractions was an option I’d definitely take that

 

[Jerroddragon]

Just a Heads up as well not a huge Update but the Grabber has taken over AMC theaters out front and inside the Theater are costumes from The Black Phone 2 and also Van Helsing

 

[Viator]

More has been specified about the new Guided Walking Tour, as both that and the VIP Experience are "Separate Add-On" Experiences.

Guided Theme Park Tour Add On:

• Starts at 200$ per person (Will range from 200$ to 305$ at the highest)
• Unlimited Express
• Guided Walking Tour
• Meal at a In-Park Location or at a Citywalk Hollywood location
• Valet Parking

VIP Experience Add On:

• Starts at 250$ Per Person (Will range from 250$ to 355$ at the highest)
• Unlimited Express
• Expert Guided Tour, including the VIP Trolley around the Universal Backlot
• The VIP Gourmet Meal at Moulin Rouge
• Valet Parking

Additionally, you can buy the VIP Experience Outright even still, as the main full ticket; but I wonder if that might be getting retired in favor of the Add-On.

 

[Viator]

Via Reddit, USH Citywalk operated stores are becoming cashless. Dining venues seem to be coming next.

 

[Pacific]

Huh…

 

[Jerroddragon]

Via Reddit, USH Citywalk operated stores are becoming cashless. Dining venues seem to be coming next.

I know it won’t happen but we needs laws stopping this

Cash is cash, I dislike businesses can just choose to say US dollars are useless here

Sea world I know does this as well and it’s also BS

 

[Freak]

Via Reddit, USH Citywalk operated stores are becoming cashless. Dining venues seem to be coming next.

Yeah I kinda hate this.

 

[Pacific]

I know it won’t happen but we needs laws stopping this

Cash is cash, I dislike businesses can just choose to say US dollars are useless here

Sea world I know does this as well and it’s also BS

As a customer, it sucks (not for me personally because I never carry cash). As an employee, however; its a god send (besides when online services go down).

Therefore, mixed feelings. They need to provide cash to card machines.

 

[Freak]

As a customer, it sucks (not for me personally because I never carry cash). As an employee, however; its a god send (besides when online services go down).

Therefore, mixed feelings. They need to provide cash to card machines.

I think it’s really funny how they just announced this just a couple of days out of the AWS shutdown. If that were to happen again and hey don’t take cash….well….they're gonna lose some serious money.

 

[Evan]

Honestly I don’t really mind or care. Cash is not the way these days, and is relatively high risk for a busy theme park. Lots of user error, shorts, audits throughout the day.

Digital payments are seamless, and usually less user error / shortages / audits needed.

I think most businesses will do this as time goes on, and theme parks can easily offer a place to exchange cash for a card you can use in the parks at vendors.

 

[Mad Dog]

Honestly I don’t really mind or care. Cash is not the way these days, and is relatively high risk for a busy theme park. Lots of user error, shorts, audits throughout the day.

Digital payments are seamless, and usually less user error / shortages / audits needed.

I think most businesses will do this as time goes on, and theme parks can easily offer a place to exchange cash for a card you can use in the parks at vendors.

The one thing I dislike when they go to cashless is that many places add a tip section for all stuff, even things like cashiers for merch and
quick service stations, that shouldn't receive tips because they don't receive a tip rated type pay. I'm a generous tipper, for real tip employees,
but tips for everyone kind of defeats the purpose.

 

[UniversalRBLX]

TEA Attendance Report suggests USH 2024 attendance level is down 10% compared to 2023, a drop of nearly 1M guests for the year (2.8k guests less a day on average).


Universal on their quarterly reports also suggested that USH is down attendance wise this year.

Disneyland Resort in the same timeframe (2023-24) increased 0.5%, Knott's by 6.5% and SFMM by 0.5%. Even SeaWorld San Diego increased by 0.8%.

For those who visit USH frequently, what do you think is happening? Did Universal get too pricey or better offers elsewhere? I understand that we're coming off a year with SNW opening... but the point of these expansions is to grow your attendance incrementally long-term, not for a 1-year boost. Was the drop due to HHN?

*And yes, TEA attendance reports are not 100% accurate... but they provide a decent overview of the industry and generally are aligned with what is reported on official reports from the companies themselves.