I worked on the ride for over a year and a half in Hollywood. It's burned into my memory for eternity. The rooms may have different pieces of the story, but the loop time is painfully short. 4 minutes at the most, and even with capacity shooting near 1800 per hour, guests were often seeing the same snippets well over 4 to 5 times.
Not sure if you guys have Sonya Bradley in your extended queue but we did in USH's. (I think they still do but construction prep for the Secret Life of Pets attraction has halved it) Luckily the show designers left a chunk of time in between the vignettes so TMs could nab a mic and entertain the crowd. Without this personal touch aspect (which was a point of tension between TF TMs and Entertainment) in the first summer GSATs would go down due to the insane amount this tight extended queue held, which was about 70 to 80 on top of the 45 min towards the interior queue, which of course at least weaved in and out. In-between the extended queue and the former soundstage 28 (which, remember, was a real soundstage on a real working backlot) was a fire lane to access the other side, so everything must be removable. So when we had to flow over that 2 hour amount, it required quickly building and maintaining a temp "woodstock" queue out of barricades and rope. We would have to pull all our manpower even after it was built in case anything on the lower lot or other side of the backlot had a fire issue, so that we had enough people to immediately jump on it, evacuate the queue and rip a hole thru the lane in 5 min flat to accommodate emergency vehicles.
Of course, our extended queue suffered greatly and people at that point actively started talking to TMs on barriers between the extended and the temp queue, mostly that they were miserable and Sonya Bradley's constant interruptions were, just like me at the end of my duty there, smeared into their minds forever. And sure enough, GSATs went down. Entertainment was then finally allowed to roam free with the "fun patrol" (ugh), a ragtag group of discharged NEST members who sprayed guests with super soakers and played Gangnam Style on incessant repeat. (this was circa 2012/2013) GSATs were better, but not to full blast as they were back in the days of TMs being on the mic. Because we knew the theme, we knew what guests were there for (lots of Transformers trivia, with prizes getting a Gate A [Express] bypass), and the guests really responded to that. It was a personal show that changed and made them want to wait in line.
And with all of that comes my point: queues can tell a great story and Universal excels more than Disney does, but crowds will eventually come to despise you if you set up those short-loop videos. That's why I love the scareactors in Kong, and the atmosphere, but especially why they need a preshow. And one that's simple and possibly using an actor as an Eighth Wonder crew member could really knock it out of the park. Guests spend the most time in queues, and that shows.
Hulk (yes, finally on the subject!) is going to have a far superior queue than prior but it so, so is in danger of falling into the trap of Transformers. All I can hope is to keep the line moving and the video not be the entire focus of the queue experience. Guests only have so much of a tolerance, and this is why Disney has those dumb interactive queue. Scene 1 is nonsense, sure, but the guests can control the action and feel a part instead of totally passive. Their presence affects it, and I hope theme parks take that in the direction towards entertainment than hokey games.