WDW lives and breaths off of those that are in love with/addicted to the Disney Brand. They will love this kind of thing. And that's ok. We are just like them, we just like different things.
That said, this offering really isn't for me. I would much preferred them to upgrade Artist Pointe to being a Rocky Mountain Chop House with Bison, Elk, and Quail. Attach a celebrity chef to draw more people if need be.
They should have just turned Wispering Canyon into a Character Buffet.