I think you guys are underestimating what these attractions are. They are state of the art tech from top tier companies. CAVU Designwerks, Thinkwell, Dreamcraft Attractions, Framestore and ETF along with Lionsgate writers and composers worked on these attractions. It's not just a cool motorcycle VR it is the world's first multiplayer, interactive, real time rendered motorcycle VR. Here is a good article from when Lionsgate Entertainment World opened last year.
Lionsgate Entertainment World opens at Novotown on Hengqin Island in Zhuhai, China, and will also include "Twilight" and "Divergent" attractions.
www.forbes.com
I don't think they are only aiming to take on Fun Spot, D&B, and ICON Park. You don't put in Spider-man level attractions to take on Fun Spot. And I don't really think $44 for everything but the coaster is a bad price.