Clearly it is but again what's sad is the lack of imagination--and the fear of losing money outweighing the desire to make it. With a relatively minimal investment, DHS could have a Halloween party that sells 20k tickets a night at $100 a pop. Plus tons of new merch. Or a Christmas event in DAK. Or Jungle Book Night, Or a dozen other things.
Instead,they just copy what they've seen MK do, even if MK a completely different experience. The stifling lack of creativity is their biggest enemy.