Signage is what it is given the (presumably) temporary build. Love the art, though.
Kind of unclear what the ultimate function of this space will be and whether it will be successful. If it's just another bar with some light HHN theming, like the Cabana Bay bar, I imagine it could get some light traffic from people headed into the event. Unless there is something especially spectacular about the venue, I can't see it being a destination unto itself.