I know a lot of people's default reaction to a price hike is to immediately say "OUTRAGEOUS!" - so I wanted to take a day to really focus in on thoughts about it.
So as I started yesterday, the price jump is a double-edged sword. As an AP Holder, Gold is perfect because A. It didn't jump up in price and B. I wouldn't go those weeks anyway due to the craziness.
There is some good to the other levels as well. I like that parking is included for seasonal pass holders now and the ability for free PhotoPass downloads is pretty interesting. The change in structure is a good idea.
I just don't know if I agree with the amount of the hike for the other levels after an already good-sized increase in February. Knowing the history the past few years, it wouldn't be out of the realm for another price jump in Feb-Jun of 2016. If that happens, the Gold level - that most AP's are championing as the logical choice for the transition - may go up and cause more ruckus.
This increase though shouldn't really affect most except lifestylers and Florida residents. If someone from out of town owns an AP, 9x out of 10 they are a die-hard Disney fan; so the argument of screwing over the "regular folk" can't really apply here.
Wait for that when the 1-day and Multi-day passes jump up again.
But if we focus on those demographics, is it justified to increase the price while cutting budget, cutting discounts and offers, and offering less activities (Loss of DQ and an anemic line-up at DHS) at a higher cost?
Sadly, the prices will keep on going up if people continue to go. Don't vote with your Twitter, vote with your wallet. Disney knows the same people buying AP's are the same people that buy Orange Bird MagicBands for $400 on eBay. They'll milk it as long as the cow is producing the dairy. Just like there are a lot of people who are upset about an increase of price for a decrease in quality; there is the other side, where a lot of people will ignore the decline in quality because magic and pixie dust. I saw a comment on CNN where a mother of 2 said (in a nutshell) she'll pay whatever it takes because Disney is Magic.
So...yeah.