On January 5th 2015, Universal trademarked the name MONSTERVILLE for everything, and I do mean everything... Toys, games, school supplies, food, halloween costumes, etc... but nothing about theme parks listed yet. Sounds like they are about to launch a mega-franchise. This would be a great KidZone replacement (if the replacement is for kids). Disney can have their princesses while Universal continues to counter-program with monsters.
Another attempt by Universal to figure out what to do with their classic monsters... let's hope it works!
NIIJS! (No Insider Info, Just Speculation)