One thing to remember is that Universal hotels, according to Executive comments, have a pretty consistent 90% plus rooms filled rate. They don't really need to advertise/market too far in advance since they're filling those rooms with heavy spending tourists anyways. The locals will come as soon as the openings hit the airwaves.....Announcing an opening far in advance probably has more negative potential than positive since they only have X number of rooms available. Now, once they reach their objective of 12,000 to 15,000 hotel rooms within the next decade, that dynamic may change, but they still are on the low end of hotel room availability. They don't really need to push to get hotel rooms filled, especially in summer.