I don't know... let's all recall that most of the buzz until recently was pretty negative. No one was excited to get Blumhouse or Purge, everyone was upset there was no AHS/IT/Conjuring/Get Out... let's be real, most people on this board (and elsewhere) were all thinking this year was going to be just as bad as last, if not worse. The only saving grace was ST, and for the fanboys, TrT... but let's also be real on that one... that's going to go over the heads of most GP, who will likely have never seen nor even heard of that movie.
Perhaps because people's expectations were so low, all the updates of recent have been getting people more pumped up. But really, it wasn't like that until maybe a month ago. Honestly, I'm shocked it's gotten the buzz it's getting now, given how much hate was being thrown it's way (and I think, rather unfairly--how can you judge something that doesn't even exist yet, just because they didn't get the properties you wanted?) for all the rest of the year.