Honestly love that commercial. Loads better than the crappy ones we've had the past 3 years, Jack's the center of attention, and it features more than just TWD.
I'm hoping that a whole store for HHN merch means a LOT of cool stuff. I'm hoping for house specific shirts, but I really doubt it outside the IPs. Undoubtedly a lot of anniversary/Jack stuff, but wondering what else. Very exciting to see what happens.
And for the media event, they'll have costumes and concept art of every house/zone, Mike will give a 15-20 min overview of the event (which is for the most part him saying the stuff we already know to the media), and then they walk through a show ready house. 2012, they walked through Silent Hill (lights on) and Dead End (show ready with effects on but no actors). 2013 was TWD, last year was Halloween. I'm betting on Insidious or FvJ this year, if not Monsters and Mayhem. Also worth noting they were allowed to film in 2012/2013, but not last year. I'm going to assume that rule holds over to this year as well.