It won't happen. Netflix is unique in that they don't have to advertise their original programming. While they do advertise some stuff, it's minimal compared to network television and is tied to advertising the Netflix service. Think about how TWD is advertised versus House of Cards. It's the same way HBO supports little-watched but ridiculously good shows (like the Leftovers) well beyond other channels.
Universal can go to AMC, FX, and other networks or studios and say "we can give you X number impressions and additional market influence if you let us use your show." That's the leverage they get. They don't really have that leverage with premium channels. The only thing could put on the table is more money, and it wouldn't be worth it for something on a subscription-based network (especially one not owned by Comcast).