I'm a little confused as to how the "social team" wouldn't understand "the magnitude of tweets". It's kinda funny really.
I honestly didn't realize that the posts made there weren't either by him, or at least agreed upon by all those involved. If the only tweets he is responsible for are the one's with a -m or Mike next to it, he hardly ever posts at all then I guess. My mistake for thinking he was more involved.
I was looking at the construction pics a few minutes ago and I believe that the walls (blocks) and window/opening look like something you'd find in an old castle. Then again, the wall is not finished yet, so who knows what the final touches will look like.