Yeah, I can get that perspective. I think the general public views this event in a shorter timeframe, and in that case I think it's probably good marketing technique. I do think the one big missed opportunity they have with this is essentially announcing the announcement. They could have a big HHN reveal day a month out and let everyone know when it is. It would put at ease most of the impatient fans since they would at least know when it's coming and also probably create some trending social media.