if that was really the case, they would have not repeated the Purge again and the house this year would have had 3 properties instead of just 2,
any of those movies could have been used this year instead of purge.
the fact that the house just have two movies this time around should tell you everything.
Also everyone already has pointed out how Get Out will never be a house and how Paranormal activity and split will never work,
What I'm thinking about this year's low Ip count is that A&D really wanted to use HDD solo due to the design potential, but they were forced to include TFP for cross-promotion.
One thing is clear, however. While this year's HoB IPs are all about cross-promotion, they don't
have to be. Look at the first HoB, the lineup was Insidious (Cross-promotion with the new film), The Purge (Cross-promotion with the hugely popular IP in general), and...Sinister? Where is the money in Sinister? It wasn't the biggest movie when It came out, and it hadn't had a film in two years with no plans for another sequel. And then you realize, that Purge was only in there because management was afraid of Hasbro backlash. Ouija is another oddball, while it had a recent sequel, it has no plans for another. So this first house confirms properties don't have to have planned franchises.
Then you look at Hollywood's lineup this year. Truth or Dare makes sense, cross promotion with the recent sucessful film, and a possible sequel in the works(?) But...Unfriended. A film that released 3 years ago and made the least money out of all HoB franchises. There was a recent sequel, which might explain its inclusion, but it's still a weird one.
Using this information, let's look at commonly suggested properties I've seen on this forum.
I think Oculus won't happen due to the relatively low box office return, 5 year gap from next year, and no planned sequel.
The Visit made bank, which may balance out the fact it'll be four years old at the time of HHN 29. Probably won't happen due to how long it's been.
Ouija made even more bank, and had a successful sequel, so I could see it returning if a third film is released and management gets the OK from Hasbro.
Get Out and Split are both no-brainers. Both critically acclaimed, box office hits, with Get Out spawning a new must-have director, and Split spawning a franchise. I don't think either has enough material for a full house, but would make fantastic 2-5 room sections.
Paranormal Activity is one of the biggest horror franchises of the 21st century. It doesn't matter how hard to translate it would be, if Unfriended can work as a HoB section, so can this juggernaut.
Both Hush and Creep are oddballs due to never being released in theaters, although Creep feels
much more likely. Hush seems to have an audience off of its Netflix views, but nowhere near as much as Creep. Creep also is currently in the middle of a trilogy, with the most recent film releasing in 2017. It's impossible to exactly tell how successful each film has been, but I personally don't see Hush coming but more likely Creep near the third film's release.
- Get Out
- Split
- Paranormal Activity
- Ouija
- Creep
Along with any other topical Blumhouse releases.
I think that's enough for 2-3 more HoB before they have to only use recent IPs. As for H2018, I think it warrants a full house, but could definitely work in a duo HoB.