I think most people, whether they realize it or not, are objecting to the aesthetic direction, not necessarily the integrity of the concept or its execution. Anecdotally, folks around here and elsewhere have been pretty consistently underwhelmed, confused, or repulsed by the punk look that's defining a lot of the merchandise (and now some of these Fanta stands).
I'm sure the interiors will be exquisitely done as always, but I get why people are less than thrilled.