Let's be real, if they talked about something at a trade show in Florida, is that really an announcement? They could talk about elements of the event at a local trade show, that would make us ubernerds happy, but wouldn't really make it into the mainstream until they chose to release an official Press Release in the future. If people find out something before, good for them, but the real meat won't be until the official announcement. Like a "soft launch" for an announcement. Even better to get supernerd feedback before going to the GP. Win win all around.