I have removed all the drama. Carry on your normal spec.
Not normal spec, because I have an absolutely wild theory regarding the Icon to bring to you all.
As we all know, the summer Tribute Store is seemingly hinting that this year's HHN store will be a return to the house that acted as the HHN 30 tribute store. If you recall, there were lore tidbits all throughout the house from a released Shadybrook inmate returning to the home and worshipping the Icons, talking of releasing a beast and letting horror commence, something even greater beyond our comprehension:
"The community is becoming one with me and I am becoming one with them. We worship the same feelings of psychological penetration from untamed forces. I know that they all feel it too. It's coming and it's bigger than ever. The event of the century. I know they will show up in scores of groups! From all around town. The question is...when we all hunt as one how much will we feed?"
"I know what scares me and I know what scares them. The horror will commence tonight."
"This time the monster will have his mate and feed. The leather will be ripped from the flesh. The house on the hill will be haunted. And all icons will emerge as one. No more resisting. No more fighting. No more sorrows. It's time to Unleash the Beast!"
Notice though this is never explicitly stated to be Adaru, in fact, the word fear is never brought up once through any of the page transcriptions. However, there's all the talk of a 'psychological penetration from untamed forces', which to me at least, sounds like it could be referring to a presence beyond that of a god, something we've never seen before. Sound familiar to some rumors we've heard regarding the Icon?
Now bear with me here, this is where I really bring out the conspiracy board meme we all know and love. As we saw in last year's Tribute Store, there was the False Idols section, the comic telling tale of a case that Jake Shuster had picked up on that cost him his life, and Boris then continued, leading him to a secret Cthulu-looking artifact, and a man claiming it to be his, calling it an 'idol', before going on to say:
"Try all you want! You can't stop it! It's too late! HE WILL REIGN AGAIN!"
And of course, this has been pointed out many times already, though I can't help but notice the similarities between the Cthulu-figure and Otis from the trailer:
Notice even how there's four large lights with Otis, perhaps just like the four tentacles for the Cthulu figure? I know that's a big reach though.
What am I trying to get at I hear you asking? Well, while of course I highly,
HIGHLY doubt this was all pre-planned (and of course this could be all completely wrong and I've just been driven crazy by the lore)...
I propose that the villain from False Idols is the same patient from Shadybrook, the owner of the HHN 30 Tribute Store house. And now that he's back home, he can finally complete his plan, and unleash Horror onto the world. After all, this year is Where Horror Lives, isn't it?
If you've read this far, thank you for listening to what is more than likely just the most absurd and crazy rambling of a lunatic, and I hope you like this theory! Whether it turns out to be right or wrong, I had fun piecing this together.