Having a picture of the Cheeseburger, which everybody in the world knows what it would look like based on the description, and not the "Bloody Goody Bag" that sounds wild and interesting and not sure how the ingredients work is an interesting choice.
Maybe they're just generic chicken fingers and fries with some kind of dipping sauce...or maybe it's the fingers, fries, onion pepper mix, and sauce all thrown together and served in a bag?