Hockeyman55
V.I.P. Member
I think a lot of people are missing the fact that this is aimed at a demographic that is more or less ignored at the Studios. The Disney Princess crowd has little incentive to buy any of the existing merch. This could capture some of that money when their brothers and families drag them to UOR.
Yea, it's not for us, but I assume UOR will make it look nice and it'll fill a need.
I told my two oldest girls about the store, who are exactly in that princess demographic at 4 and 5 years old, and you would have though I had told an adult they won the lotto with the reaction I got from them. Slowly but surely chiseling away piece by piece of the Disney pie that is for sure