I guess I will be the one to ask: wasn't this originally seen as being a bit more of an ethereal house? I realize that it could just be marketing speak, but it sounds like they are going for full on terror with this one. The initial concept that seemed to be kicking around made this seem like more of an ambiance offering. Also, no mention of ghost kids in the descriptions (as of right now, anyways).
Can anyone speak to this or is there some interview/press release I missed?