Oh, fully agreed there. They did a lot of stuff in the past which I've honestly respected. A couple houses implementing a victim scare, giving an Icon their own little concert (Sylvie/My X), trying out the more solo interactive kind of haunts with Alone, going with a lot of unique themes for both icons and houses (Personal favorites being House of Vayne for the Icons and Trapped in the Walls for house theme), the list goes on.
I really don't know what's happened here, it's just puzzling. Being a haunt actor myself, early closure just isn't in our vocabulary. We're running until it's past close and there's no more tickets being sold. Closing early for anything other than a very serious reason like severe weather just isn't going to go over well with guests.