We are also making the assumption they are watching it at home. We don't know how many people are watching it on HBO Max.
Let's also face some facts as well that In the Heights wasn't even that big on Broadway in comparison to other musicals. There was just the hope that latin audiences would attend with the CRA effect but the reason it didn't is because latinos/latinas/latinx audiences already have so many other content featuring them. Just turn on telemundo and Univision. It also helps me understand why Universal let the rights lapse when they had them.
The numbers are a bit low but I don't think anyone should be shocked but it. It will do well in Asia which is where Greatest Showman/Bohemian Rhapsody and all the other musicals tend to do best.
I'm not gonna pretend it was a smash on broadway, but I can attest to musical theater geeks watching at home. I have a HEFTY amount of theater friends on my FB friends list and I know of many ITH watch parties that were going on this weekend and it was all I was seeing posted about on Thursday and Friday.
Of course, I realize that outside of those circles, there's probably a lot less people watching. I also think it's dangerous to expect this to be the next TGS or Bohemiam Rhapsody though considering comparing anything right now to pre-pandemic levels is fairly useless imo.
I also think the biggest thing working against this film is the biggest name in this movies is LMM and he's just The Piragua Guy. Anthony Ramos is fairly well known in some circles, but completely unknown in others and he's the lead. The rest of the cast are pretty much completely unknowns. TGS had Hugh Jackman, Zac Efron and Zendaya. Bohemian Rhapsody had the Queen/Freddy Mercury angle. ITH has none of that, unfortunately.
The film just opened. Musical theater geeks are the ones that will turn out for opening weekend. The Latino community, for the most part, is just now finding out about it.
This is also big. With positive word of mouth, I think it has a good chance of breaking out of just the theater crowd watching it, but it'll take some time and people discovering it.
I wanted to like it a lot more than I did. The film felt inconsistent to me. Large portions of it would be played completely straight, then there would be sudden moment of “magic” that would jar me out of the rhythm of watching. The style and substance never really jived.
Until Claudia’s number, which came across like a freight train of style, substance AND purpose.
Maybe it was my tempered expectations from hearing things like this after seeing incredible critic ratings (although I viewed it really just with excitement more than anything), but I didn't have too big of an issue with the first half of the film, which you seem to be describing, given Claudia's number is roughly at the halfway mark. I actually really enjoyed it for the most part. Anthony Ramos was absolutely perfect as Usnavi (I can't think of someone who could've played it better) and I enjoyed the rest of the cast too.
I felt like Sonny and even Nina were given a lot more depth in this, which I enjoyed. IMO, there was a lot of charm and the music flowed really well for most of the movie, but once it got to Blackout, that's where I got a little disappointed (although I also was a bit disappointed that Nina didn't go for the big "I'm Home!" finish on When You're Home). There was a lot of stopping and starting and it just felt off compared to the stage version, where it's such a grand performance. I wanted an equally grand number in the movie and I feel we were sort of robbed of that.
Wasn't really a fan of some of the lyric changes in Champagne as it just doesn't sound as good, but oh well. And i'm sure it's just because i've seen the musical, but I felt like it took to actually get to who actually won the lottery, when it could normally be revealed much earlier in the Stage version. However, I do get why they made the change as it's a big plot point and with no villain or anything in the movie, they needed something to come back to at the end.
I'm actually thinking of going to see it in a theater as I feel like it would be great in that setting.