Feels a lot like the "Gentle Minions" meme that happened a few years back. I've heard more than one person call this "Gen Alpha Rocky Horror".
It is what it is. I imagine a lot of the fun of this one comes from the communal experience of yelling at the screen. There's something to that. I know some people really into those cheap Public Domain cartoon horror movies, and the appeal is similar. Laugh ironically at a poorly-made film, and turn your brain off for a bit. I get it.
The Super Mario Bros Movie was also incredibly shallow. It was like the film equivalent of Cotton Candy; incredibly sweet and inviting, then once you take a bite you realize there was nothing there. It instantly melts away. Just sugar-y, fluffy void-space where an actual film should be. But I enjoy it fine enough, because I am not immune to nostalgia and brand marketing, and because despite my cynical adult brain I still fluttered a bit seeing the little references and hearing the music and all of that. I get it, yknow.
This is just not for me. I do kinda wish the biggest box office success of the year wasn't a cookie-cutter, cash-grab IP film marketed through irony-culture. I do think it's kinda fun though that no one could predict it. All of the analysts, studios, film publications expectations were wrong. It's fun to see that audiences are still very unpredictable, and can push things on their own when the situation arises. It's kinda like Barbenheimer again.
That's why I'm not too worried about studios' taking the wrong lessons from this. These situations are always incredibly singular events. "Saw Patrol" didn't work. Morbius actively lost more money because of the memes. If WB tries to greenlight "A Roblox Movie" or "A Fortnite Movie" or whatever, I just can't see it recapturing this energy. Not even the Lego Movie sequels could do that after the first one, and that first film is legitimately wonderful.
I'm still not watching it; I'd be dreadfully bored honestly lmao; but there is a lot to think about here regardless.