Ironically, I would put the Disney brand in and of itself much higher in worldwide appeal than Star Wars...Funny because Disney has been on a bringing IPs in kick rather than looking at their own stuffQuestion, is there any metric or examples of how Star Wars is the "largest IP" around? Call me biased but I see a lot of group think without much rigorous thought put into it. I see China as an example of how Star Wars isn't as strong outside of the USA as people think. It's possible, if not probable, I'm wrong but if I don't ask the questions then how do our discussions become stronger?
Also yes I'm dangerously tiptoeing around the purpose of this thread so when I get home tonight I might consolidate this discussion to the SWL thread.