After looking at these mindboggling Nintendo sales numbers with Mario and Zelda putting out absolutely incredible results along with the Switch, I have to wonder how that plays with Universal execs.
Obviously they know how big Nintendo's brands were when they signed the contract ~5 years ago, but it does make you wonder how much bigger they're thinking now.
Between Pokemon Go, Super Mario Run, Pokemon Sun/Moon and their sequels and the Switch with its Mario and Zelda games, Nintendo is arguably as strong as it's
ever been across the board.
And Nintendo's had some dominant periods in its history with the NES/SNES/N64 era and the Wii era as two examples.
We're basically in a 3rd golden age for Nintendo.
I'd imagine that reinforces the timelessness of the Nintendo brands.
You can build a 7 acre Zelda land and not worry about whether Zelda will be relevant in 30 years. Very few movie franchises have that pull.
I still think
@AliciaStella's buildout is problematic in terms of how it balances the 3rd and 4th dry parks..., but Universal
should at least be thinking on that kind of scale in terms of how impactful the Nintendo Lands will be.