In our case NBC is the number one broadcast channel. We have a huge portfolio of cable channels. And if you add up all of our rating points, more people watch our channels than any other media companies’ channels. And then not surprisingly, we're the number one provider of television advertising in the country. So we think those are strengths. We also think the fact that Comcast Cable and Sky have over 50 million direct relationships. Building direct relationships with customers is a real strength. So our approach, which we think is very interesting and different is to take thousands of hours of great programming and make it free to the vast majority of people who live in the United States or the UK eventually. And we think that's a way to get real scale quickly. And we think that's a way to achieve profitability more quickly than we would otherwise.