heres a idea; it becomes the NBCUniversal experience. Not kidding; change the preshow room to a full-blown museum of Universal props, cars, and the theatre becomes a new Flex-theatre where it would usally play Universal movies, Summer would bring Action/family films, October would bring two styles, family films and during HHN hours, classic horror movies and then for Winter, Lorax and Grinch with the classic Grinch as well. and hell, Potter could wrap into the building and during the summer, that venue gets used and plays all the Potter movies. it would just become a hangout spot but a place for your children to relax.