- Feb 15, 2012
- 17,504
- 48,413
Just like with many studies, they made the results say what they wanted more than likely. Ask a Star Wars fanatic if he would like to play Star Wars for two days and be in a mission and he would say "Yes". Build it, put a $5,000 price tag on it and that fanatic suddenly decommits.
Reminds me of a survey I took in Disneyland in 2002 about DCA. They asked why we came to Disneyland and there were a dozen BS reasons. Then they put the real reason, THE RIDES, in a catch-all category with other cheap things Disney could do cheaply (fireworks, concerts, etc).