Based on the details you gave (family boat ride, glass elevator E-ticket, family-friendly flat ride) and the HUGE merchandising opportunities (chocolate galore!!!), I'd guess the pitch went well with Comcast
At Disney, the glass elevator, the boat ride, and the flat ride would get replaced with a meet and greet of the kids and their parents, not even an Oompa Loompa, or Wonka himself.
But seriously, these kinds of rumors are a ton of fun to talk about regardless of whether they get built or not