In responding to regards of the bad reviews..it's actually not as bad as it was initially thought to be.
So-far, RT has it at 67% on a critical level; while audiences are split 50/50.
And Meta-Critic has it so-far at 57, but that's also due to that it's a bit..shall we say, going at the subject of the witchcraft in the film for a few people.
So-far, for RT; it's the most positive a film that Eli Roth has had on a critical level. And for Box Office (not counting inflation); its the highest grossing film that he has ever had on a domestic (will top Hostel on International by next week).
And considering the film still has releases in Mexico, Japan, and Singapore later this month; this film is far from done on reeling in money.