Anecdotal evidence tells me that the actual store is doing very well and is constantly busy with people buying stuff and not just window shopping. The Experience itself is empty much of the time, but I almost wonder if the true play here is to sell a stay afloat via the store. The NBA Experience runs on very few staff so they aren't paying a ton in labor. I do think if they closed The Experience and just kept the store, they would be making big profits.
At the end of the day, Disney isn't the one losing money on this venture, but they are going to be the ones who have to find a new tenant in the not too distant future i'm gonna guess. The only thing I can think of that would work here is an ESPN Zone, but now with City Works open next door, even that would be redundant.
At the end of the day, Disney isn't the one losing money on this venture, but they are going to be the ones who have to find a new tenant in the not too distant future i'm gonna guess. The only thing I can think of that would work here is an ESPN Zone, but now with City Works open next door, even that would be redundant.