That sounds like the Orlando deal. You have to purchase your ticket with an AMEX card and the word American Express will be printed on the back of the ticket. Kind of odd to me when you will have to have the door staffed all day for a very few amount of guests.
I understand needing a company to sponsor the free snacks, water and lounge area, but when it doesn't turn revenue, I doubt if this will last long. Sad, because I want a lounge idea to work in the park and not only in the Studio Center.