Mad Dog
V.I.P. Member
Until Potter shook the Orlando theme park world, Disney had considered Orlando as a 'mature market' with little ability to expand theme park attendance. Thus, they were confident in their ability to keep market share without having the expense of major expansions. Potter proved that theory very wrong. Disney undertook expansions once they realized the market had a lot of upward mobility and didn't want to lose significant market share to Universal. WDW mgt. had developed a case of smug overconfidence.