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Universal Beijing's 2nd gate?

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It's hard to say as westerners-- we don't really know which IPs have big brand impact in China. I remember reading how Garfield is actually one of the biggest IPs in China and Six Flags and their Chinese partners were fortunate in securing the rights for Chinese theme park use, so who knows which things that are barely a blip here are a BIG DEAL there?

I'm sure that Universal will do studies to figure out what makes sense. Maybe if HP is doing well they get a clone of Diagon, but beyond that I couldn't guess.
 
I imagine Universal will look at expansions to the existing park before committing to a second gate. I believe there is a Hagrid's sized expansion plot adjacent to their Wizarding World. Some of the lands found at Epic Universe have a good chance of appearing in an eventual second gate.
 
Fast and Furious does pretty well in China, so I expect some form of an F&F coaster to go there.

But other than that, Universal doesn't really have other properties China is interested... maybe it'll push to them actually build an original ride for once.
 
I'd almost have to think for a land for Universal Beijing, that they are waiting until Super Mario Bros's performance in China to determine things; especially as they have the land for a SNW.
 
mccgavin said:
Is there a source for this? I am curious to learn more about it.
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From the previous beijing thread

quinnmac000 said:
Last week, Beijing government officials in charge of tourism discussed with Chinese travel reporters on Universal Beijing Resort. There also has been revealed some changes of plans where this thing is getting even bigger and crosses more than just theme parks but Universal film division as well.

Official Opening occurring Spring 2021, the first phase covering 1.6 sq jm costed a total of USD $7Billion including City Avenue, The First Park , Business Centers and two Hotel. The Universal hotel is expected to be complete October 2020.

In terms of some attractions we can expect, for Transformers as Michael posted on theme parx and matched by public Chinese reporting:
A roller Coaster
Transformers 3D
Meet and Greet
Flat ride with some swinging elecment

In regards to KFP,
It is a boat ride as they ordered rafts.
Play area,
Round flat ride
Caurosel

In the future, Universal Beijing Resort will also develop more than 3 theme parks and 7 large resort hotels with more than 5,000 guest rooms. By then, Universal Beijing Resort will become the largest global theme park in Asia. After the opening of the park, the annual number of visitors is expected to exceed 30 million.

When asked about why no Chinese cultural IPs in the first park, Duan Qiang, president of the China Tourism Association said this.

"In the future, we will also build a theme park with Chinese culture IP as its core." Duan Qiang told "The purpose of introducing foreign brands is not simply 'introduction', but by digesting its technical and cultural creativity. Gradually form IP with Chinese culture as the main element, and then carry out series development. The development of cultural industry is to present the culture and national culture of a country to the people of the country and the people of the world through the most modern forms of development. This is our cultural industry. Dreams on it."

So Beijing and Universal will develop IPs, translate them to screen, and then if successful incorporate them into one of the three upcoming parks.

"Put the IP image created by the novel on the screen, turn it into a entertainment project, theme park after the world, and then develop the derivatives of tourism products and cultural products to form a complete IP intellectual property chain. Strongly, this is the way for large theme parks represented by American Disney and Universal Studios. China's cultural industry should develop and draw on this kind of thinking. By cooperating with the Universal Studios theme park in the United States, the first brigade has already stood at the forefront of the development of the world's cultural industry." Duan Qiang revealed that the upcoming resort will be the world's largest Universal Studios, and one-third of the theme parks will highlight Chinese IP elements.

In the future, Universal Beijing Resort will also build a cultural industry gathering area and performing arts towns including Chinese animation, film, art, cultural creation, etc., and will combine the more advanced development forms of the United States with Chinese elements.
Of note, just also want to point out they have a total of 4 sq km to play with with the ability for the government to grant them more in the 12 Km area.

段强：北京环球度假区是首旅目前最大文旅项目、突出中国IP元素_新闻中心_赢商网
Web Site Blocked
段强：环球度假区只是开始 要做中国IP乐园_中国经济网――国家经济门户
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AlexanderMBush said:
I'd almost have to think for a land for Universal Beijing, that they are waiting until Super Mario Bros's performance in China to determine things; especially as they have the land for a SNW.
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I heard that USB didn't get a SNW in part to Japan's rocky relationship with China. Is this true?
 
TheUniC6 said:
I heard that USB didn't get a SNW in part to Japan's rocky relationship with China. Is this true?
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I wouldn't imagine so. The Nintendo Switch released in China a few years ago, the first time Nintendo has distributed a system there in decades. They're definitely making an effort but I'm unsure how popular it has really gotten there.
 
mccgavin said:
I wouldn't imagine so. The Nintendo Switch released in China a few years ago, the first time Nintendo has distributed a system there in decades. They're definitely making an effort but I'm unsure how popular it has really gotten there.
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But wouldn't they put SNW in the current park? USB as it is has plenty of expansion pads baked in already that they would address well before breaking ground on any second gate.
 
TheUniC6 said:
But wouldn't they put SNW in the current park? USB as it is has plenty of expansion pads baked in already that they would address well before breaking ground on any second gate.
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Yeah, most likely it would go in the existing park. As previously mentioned they might be waiting to see how the movie preforms in China. From my understanding Nintendo is selling decently there, but it's not a cultural phenomenon like in other parts of the world
 
mccgavin said:
I'm surprised they're not adding to the first park before doing this. Seems like it has a lot of expansion pads.
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Maybe there are contractual obligations, idk.

I'll be curious to see how they lay out the park. If they're going with Chinese properties, I don't think any individual property warrants its own land, but you could very easily take the old and modern classics of the Chinese film industry and put them in lands themed to ancient mythology, the Three Kingdoms Period, cosmopolitan Shanghai of the 20s-40s, a village on the rural-urban periphery in the 90s to early 2010s, and the future.
 
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