But why compromise at all? Mark Woodbury, current CEO of Universal Destinations and former President of Universal Creative, has said that the company lives by the ethos that the next thing they create has to be better than what came before it. That sounds like a wonderful principle on which to run a creative company, and one I very much hope will underpin all that they do for Universal Great Britain. I think the traditional approach to a ‘movie studios’ theme park limits the creativity which can be employed in making immersive places in which fantastical stories, rides and attractions can be located.
How many people think that USF is really up to the standards set by IoA and now Epic? Does anyone get much joy from walking around the large, feature-less faux studio buildings in the front half of USF? Look at Disney’s re-themeing and even re-naming of their Studios park in Paris. I thought that park was a disappointment right from my initial visit during the shareholders’ preview, in large part because of the sterile ‘movie studios’ theme.