If they were really going with Lord Of The Rings, there's no way they'd try to squeeze it into such a small plot of land especially when they have so much space available for expansion. It just doesn’t make sense. An IP of that scale needs and deserves a large, immersive area, something on par with the Wizarding World of Harry Potter. I just can’t see it working in this limited space unless the concept art changes drastically.
Let’s be honest, this park needs a major IP like LOTR, because what we've seen so far in the concept art isn’t going to be enough to attract international crowds. Unfortunately, I think we need to brace ourselves for disappointment. The location of this supposed "red herring" plot is tiny. If it were connected to a larger expansion area, maybe there’d be some hope but right now, it’s sandwiched between Minions and the Waterworld stage. It’s just not a spot that makes sense for a flagship IP land.