If nothing else, this appears to mean either: the venue is doing well financially, or, if it isn't, they're not afraid to invest in it.
Seems more like the former, because I don't know if they'd want to invest so much if it were a sinking ship. Hopefully a positive sign.
That said, I haven't heard a word about the other Horror Unleashed location (I think Chicago)? Is there any progress on that front?