- Feb 15, 2012
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I'm intrigued to see how much this costs to construct (The minimum requirement is $550m) and what Universal's pricing target is. With them mentioning the possibility of additional US locations, I'm wondering how much revenue they are actually expecting to achieve. The last thing I want for them to do is pull resources away from UOR/USH and find out a decade later this wasn't worth the investment.
Do they go bold and price it around $80-100? Or do they price it at a lower level similar to nearby Six Flags at around $50-60?
Well, they have to prep the land, build the whole park, build the hotel, pave the parking lot, etc. $550 feels like a lot till you realize SNW was around $575m itself.
I can see them pushing two day tickets and annual passes like Sesame. Peppa Pig advertises a low price ($34) but a casual glance online shows that park is usually around $50. $79 for one day, $99 for two days, annual passes at $199 makes a lot of sense.I'm guessing it's similar to Sesame Place-- a "regular ticket" is priced at $99 but hardly anyone pays that price with online pricing and coupons at the park.