- Nov 30, 2015
- 117
- 465
My question is, how early do permits/trademarks like this start popping up? Isn't it too early?
Trademarks take a long time to become officially registered to their owner. Usually upwards of three months. If Universal plans to start talking about their new park and using its name in promotional materials by end of this year/mid next year, then this is pretty good timing, assuming that's what this is for, of course.
But really, it doesn't matter how early they file- as long as they plan to use the mark in commerce - and are willing to pay for extensions until they do start using it, they can have a trademark sit for years and years. And if they never start using it or change their plans, it'll just expire.
Also, the trademark for Aventura Hotel was filed way back in October of 2015:
And Volcano Bay in June of 2014: