Very true. The new coaster could serve some of that "must-do" energy, but the park desperately needs a big hit. Whether that comes from Pokemon, Wicked, LotR, Spongebob, etc. It just needs something exclusive that makes people ravenous to go in and experience.
For all of its' own faults, the rival Studio park DHS has a great history of "rope drop crowd"-inducing attractions. Tower, Toy Story Mania, Slinky, Rise. If USF had anything equivalent to the consistent highs of DHS' current lineup, this would not be as much of a conversation among UDX fans. I believe if USF had a scary thrill ride as perfect as the DHS Tower of Terror open during HHN hours, that park would be one of the best in the country. We are currently far, far from that.