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Unused Universal Concept Art

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Gambit

--House Elf--
V.I.P. Member
Mar 17, 2008
694
452
Central Florida
So I was browsing the interwebs today a stumbled on the Goddard Groups Facebook page and found a plethora of Universal concept art. After looking through it I decided to share it all with you. There are definitely some very interesting things to be seen.


"This is an incredible illustration by famed Star Wars conceptual artist, Ralph McQuarrie, depicting the climactic moments of a JAMES BOND STUNT SHOW, developed in the very early conceptual stages of Universal Studios Florida back in the 80's."

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"While Jurassic Park: The Ride first premiered at Universal Studios Hollywood in 1996, the attraction was originally designed for the parcel of land now occupied by the "Men in Black: Alien Attack!" attraction at Universal Studios Florida, as shown here in this early illustration by Dan Gooze and plan by Greg Damron."

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"Were you as pumped up by the Jurassic World trailer as we were? In the coming months leading up to the film's release, we'll bring you a never-before-seen look at the creation of the original JURASSIC PARK: THE RIDE, starting off with this incredible illustration from 1992 depicting the attraction's covered entrance when it was being planned for Universal Studios Florida."

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"A lost scene from Jurassic Park: The Ride's concept design phase, in which riders would have passed through the Pteranodon aviary followed by a close call with one of these massive creatures a few moments later."

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This was just fun. "Here's a never-before-seen look at the walk-through study model of JURASSIC PARK: THE RIDE. This enormous model was put together to allow the design team, Universal executives, and even Steven Spielberg to get a guest-perspective understanding of exactly what the finished attraction would be like."

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"Universal Studios Hollywood's 1989 concept for "THE PHANTOM OF THE OPERA AND THE THEATRE OF HORRORS" show. Located in Stage 28, and the set of the Paris Opera House, first used in the Universal production of The Phantom of the Opera in 1926."

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"This concept art is an especially unique one, depicting an epic nighttime stunt spectacular to have taken place on the central lagoon of UNIVERSAL STUDIOS FLORIDA. This piece was developed in the very beginning of the park's conceptual design stage in 1982. The show's climax was to have simulated a full-size airliner crash landing in the lagoon- a spectacular finale which was shelved after the helicopter crash tragedy on the set of Universal's "Twilight Zone" film later that year."

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"Here's a look at an early layout study and storyboards of SPIDER-MAN in which the ride would have utilized an omnimover-style ride system."

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"Here in these early storyboard illustrations by Neal Adams (circa 1994), the ride's sewer sequence played out quite differently, with THE LIZARD terrifying riders instead of Hydro-Man."

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"Here's a never-before-seen look at the early development of MARVEL SUPER HERO ISLAND at Universal's Islands Of Adventure theme park. Back when the project was first being developed, the S&S Worldwide Space Shot ride system didn't exist, so DR. DOOM'S FEAR FALL was initially envisioned as a first generation Intamin Free Fall!"

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"Back in the early 90's, a small team of industry leaders was assembled to conceptualize "PROJECT X"- the code for what ultimately became Universal's ISLANDS OF ADVENTURE. During this effort, Gary Goddard and team created BATWING- a BATMAN vs. THE PENGUIN-themed suspended dueling coaster (as B&M had not yet introduced their inverted coaster) that eventually evolved into DUELING DRAGONS once "Marvel Superhero Island" took the place of the planned DC themed area."

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This one is not so much unused as it is cool. "Recently discovered in the Landmark archives- check out these cool never-before-seen photos of the original KING KONG foam core study model. This model shows the version that ran on the world famous Universal Studios Hollywood tram tour from 1986 until it was destroyed in a massive fire in 2008."

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MORE TO COME...
 
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"This unrealized attraction may come as a bit of a shock, as up until this point it has never been made public that "The Amazing Adventures of Spider-Man" attraction at Islands of Adventure, widely regarded as the greatest ride ever created, began life as a SUPERMAN 3D RIDE. Back when development of IOA (then known as Project X) began in the early 90's, it was believed that DC COMICS would be represented within the park- not MARVEL. Of course, Universal wisely went in a different direction and the rest is history. Gary Goddard and the Landmark team adapted their concept to Spider-Man, which was then brilliantly executed by the Universal Creative team including Thierry Coup, Scott Trowbridge, Phil Bloom, and many others."

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"Today's throwback takes a look at some of the original art for POPEYE'S VILLAGE as well as the BLUTO'S BILGE-RAT BARGES rapids ride at Island of Adventure.While the attraction is quite similar to what ended up being constructed, the original vision for the village area was quite elaborate, with the centerpiece being an up-charge dining theatre show similar to Disney's ultra-popular HOOP DE DOO Dinner Revue."

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"Ever been curious as to the origins of RIPSAW FALLS or its parallel drops? Back in the early 90's, Gary Goddard and company worked with the Universal team to create this concept for a first-of-its-kind flume in which the log would be SAWED IN HALF by a ripsaw during the ride's climax, sending each side of the vehicle down its own drop!"

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"Here's an exclusive look at the original storyboards for T2/3D's climactic finale scene! As seen here in these early concepts, an army of T-1000's was to be frozen by the liquid nitrogen and then blown apart by the Terminator. The shattered pieces would then come together to form the T-1,000,000 creature currently seen in the show."

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The Phantom of the Opera show and the Labyrinth of Horrors are especially interesting to me. Do we have any more information/descriptions of either?
 
Wow thanks for posting all of those some really amazing stuff.

It has been a really long time since I saw the original concepts for Ripsaw Falls. I wish I would have been as big of a theme park fan back then as I am now, I may have been able to get a few pieces.
 
Thanks Gambit. Great example of the plethora of stuff that gets created and then tossed aside.

They would all make interesting viewing in the proposed museum, and give all these art works a new lease of life. Makes you wonder how much stuff is out there that will never see the light of day, thoroughly enjoyed looking at these thanks for posting Gambit.
 
The Phantom of the Opera show and the Labyrinth of Horrors are especially interesting to me. Do we have any more information/descriptions of either?

It just so happens that they have a full show description for the Phantom of the Opera Show. I hope you're ready because it a long one...


From the original treatment:

"THE PHANTOM OF THE OPERA AND THE THEATRE OF HORRORS"

"The lights dim as organ music is heard. A deep voice rumbles through the theatre. "Welcome to Stage 28, and the set of the Paris Opera House, first used in the Universal production of The Phantom of the Opera in 1926. The production was the first of many horror movies which Universal produced, and which brought to life a host of chilling characters.'

As the narrator names each one, lights will illuminate on WAX FIGURES which are seen in each of the box seat areas which surround the audience.

'The Phantom, Dracula, Frankenstein, The Werewolf, The Creature from the Black Lagoon. This tradition has continued through today with such terrors as Nightmare on Elm Street's Freddy Krueger, Friday the 13th's Jason, and with the Alien. It seems we can never get enough of horror films, and today Universal Studios will introduce you to the world of Movie Monsters- and what better place than right here, where it all began, in the home of the Phantom of the Opera.'

With that, the lights change and a spotlight hits our HOSTESS, who takes over for the announcer. She explains that today's show will start, appropriately, with a movie, after which some startling stage illusions will be demonstrated. With that, the CURTAIN RISES to reveal a movie screen.

The MOVIE BEGINS with a fast montage of movie's greatest monsters, as a solemn voice intones "Universal Studios now invites you to 'Precious Images of the Movie Monsters'- but no sooner does the film began, then it suddenly SLOWS DOWN and stops. The film BURNS THROUGH to white light on the screen. It appears as if there has been a technical problem."

The Phantom’s voice laughs from seemingly all corners of the theatre. ‘You said these people have come to understand something about horror. I am going to give them what they want. Ladies and Gentlemen, I welcome you to your worst nightmare- to the darkest side of the deepest thoughts. Welcome to my Theatre of Horrors!’

On that last word the theatre shakes as an ORGAN BLASTS LOUDLY, SHATTERING THE SERENITY OF THE THEATRE. At the same moment, the theatre is plunged into darkness as the hostess screams.

Suddenly, the audience finds themselves seated in a MACABRE THEATRE OF DEATH. Evil grinning DEATH MASQUES have replaced the smiling cherubs. Statues of women holding brass candlesticks have changed to SKELETAL VERSIONS of their former selves.

It seems as if the entire room is filled with nightmarish visions of death and horror. The ORGAN MUSIC continues to build in intensity during all of this, until finally we SEE THE GREAT ORGAN RISING from the orchestra pit. THE PHANTOM PLAYS with wild abandon as he shouts over the music to our Hostess, who is working herself free of the contraption which has contained her.

And then, seemingly emanating from the massive pipes of the Organ, come GHOSTLY APARITIONS which float above the stage. It is a “Danse Macabre” of nightmarish creatures summoned from the depths of a dark soul. These GHOSTLY CREATURES float high above the floor as the Phantom plays a discordant symphony on the organ. He revels in the chaos and hellishness of it all.”
 
This is outstanding. Especially the Ripsaw falls. That could have been amazing.

Keep in mind that great concept teams put together ideas as if there was no limit on money. The artwork is often the big sell, dog and pony show to inspire the financiers. It is all a shoot for the stars and hope for the moon. Early concept art tends to be over the top, outrageous and financially implausible.
 
Wow, truly incredible. Can you imagine how wild it would be to have Woodbury, Coup, Mason, etc. take you on a personal tour of UC and show you all the concept art they just have lying around from over the years? I'll bet it would take DAYS (if not WEEKS) to see it all! The Phantom show sounds like it would have been incredible...but I wonder what would have happened to the classic set over the years had it gone through. My guess is it would have been slowly ruined from constant use.

This is wonderful, Gambit. Thanks so much for sharing!
 
Here's a good writeup + pictures of the Jurassic Park Jeep Safari. The ride designers eventually sold the ride system to Busch Gardens, where it became Rhino Rally. The last image, with the directional arrows and the Jeep falling down the hill in the mud/water in to the Raptor pen after being knocked off course, became the breaking bridge portion of Rhino Rally.

http://disneyandmore.blogspot.com/2011/10/islands-of-adventure-jurassic-park-jeep.html
 
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Uh, can we have the James Bond stunt show (replacement for Fear Factor or in Toon), and that Phantom of the Opera amazingness (replacement for Twister)?
 
Here's a good writeup + pictures of the Jurassic Park Jeep Safari. The ride designers eventually sold the ride system to Busch Gardens, where it became Rhino Rally. The last image, with the directional arrows and the Jeep falling down the hill in the mud/water in to the Raptor pen after being knocked off course, became the breaking bridge portion of Rhino Rally.

http://disneyandmore.blogspot.com/2011/10/islands-of-adventure-jurassic-park-jeep.html

The bridge portion of Rhino Rally is a product offered by Vekoma; I do not believe it was a patent sold to Busch by Universal.
 
The bridge portion of Rhino Rally is a product offered by Vekoma; I do not believe it was a patent sold to Busch by Universal.

Vekoma holds the patent for the ride system because they're the only ones to eventually build it and figure out how to do it, but idea/concept of a Jeep Ride with a drop down a river is owned by Scott Scherman design. Scherman pitched it to Universal - Universal has no ownership, as they merely implemented the system in to the Jurassic Park theme. When they passed he pitched it to Busch Gardens.

Vekoma was used as a contractor for manufacturing at Busch and holds the patent only because they determined how to take the ride system from concept to reality. Vekoma can't go and sell a clone of the ride, but they can use the same mechanics elsewhere.

Think of it like Universal designing the Amazing Adventures of Spider-Man, but Oceaneering International owns the Scoop vehicle and have used it at non-Universal Parks.
 
Vekoma holds the patent for the ride system because they're the only ones to eventually build it and figure out how to do it, but idea/concept of a Jeep Ride with a drop down a river is owned by Scott Scherman design. Scherman pitched it to Universal - Universal has no ownership, as they merely implemented the system in to the Jurassic Park theme. When they passed he pitched it to Busch Gardens.

Vekoma was used as a contractor for manufacturing at Busch and holds the patent only because they determined how to take the ride system from concept to reality. Vekoma can't go and sell a clone of the ride, but they can use the same mechanics elsewhere.

Well, certainly the jump from concept to reality left much to be desired...Glad Universal passed
 
Would have loved to see the lizard in the spiderman ride. He is one of my fav spidey villians..The james bond stunt show shounds great as well. Im still hoping they do some kind of james bond attraction eventually down the line. I know it would never happen but they could put a james bond show where fear factor is and just add that to London.
 
I would never have thought of a James Bond attraction or show in a million years, but now that someone mentions it, it seems like a natural for a stunt show. Anything to replace Fear Factor, or to go into Toon, would be welcome.
 
A couple new ones for Jurassic Park. I'll add them to the first page as well.

"Were you as pumped up by the Jurassic World trailer as we were? In the coming months leading up to the film's release, we'll bring you a never-before-seen look at the creation of the original JURASSIC PARK: THE RIDE, starting off with this incredible illustration from 1992 depicting the attraction's covered entrance when it was being planned for Universal Studios Florida."

10830712_10152791508494333_2316358883597337008_o.jpg


"A lost scene from Jurassic Park: The Ride's concept design phase, in which riders would have passed through the Pteranodon aviary followed by a close call with one of these massive creatures a few moments later."

1801351_10152970063039333_8096327429943535415_o.jpg