Probably not many people from the States unless on Business. It's only 7 Hours away for us, would be double that from East Coast USA.
It is very popular with Brits, and other Europeans. Cheap flights (£350 Return), Luxury hotels and shopping, sun, beaches. It's kind of a posher Egypt, which used to be really popular with Brits.
From the images I saw it looks like this place will be mostly indoors to avoid the heat.