Devil's advocate, MD, is it that interesting tho? Gen pop doesn't know about the lack of shade and rain-proof rides (well, I'm sure some soccer parent scuttlebutt up north at this point, but not in the level superfans on here do). Yet even with the most recognizable character on the planet in Mario, the crowds never materialized. Partially that has to be marketing, partially that's APs being allergic to paying full price once they're no longer "first." But I also have to think that's partially the IPs not being the broad draw they need to be. Yeah, it's the best QSR pizza I've ever had, in a delightful setting to boot, but that doesn't get Joe from Jersey to book a vacation there the way a new Guardians of the Galaxy ride would.
Exactly, same problem with opening day IoA. You can tell with EU they thought immersive shopping, dining and "vibes" would replace the A - D tickets--this was a park built with more bars than actual rides--but that only works with a healthy mix of APs coming through the turnstiles. Single-day guests are conditioned to maximize rides, not go bar hopping.
Unfortunately, even with Storm Force and Unicorn, IoA still needed Potter to reverse course. Will EU need the same sort of game-changing addition?